Data Mining for Internet Marketing

Data mining is quite useful for internet marketing; some of its major benefits being increased number of page views per session, increased number of average profit per check, increased brand awareness etc. Collection, integration, analysis, and suitable presentation of business intelligence data forms the core of this helpful tool and better results are assured on using it in the right manner.

By: Sujoy

The kind of growth the Internet marketing industry is witnessing currently, it was never anticipated even half a decade ego. Amazing avenues have opened up where possibilities became almost endless. Pertaining to these changes & advancements, Internet marketers need to access statistical data in order to understand the market better.

And for this "Data Mining" comes as a boon. According to Wikipedia, Data Mining "is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems."

This process actually help a webmaster to get access to business intelligence data from a large mining database. This data is actually formatted by adding some association rules with  mining database to establish a relation between various variables and market analysis.

In Data Mining, there is a popular method called "Basket Analysis", where a number of transactions are put in a virtual basket to determine the mutual relationship existing between them. One of the major applications of this basket analysis web data mining is to make significant predictions based on the business intelligence data mined and the associations which are found in the extracted data. 

On an outset, for Internet Marketing, Data Mining is helpful to attain :

  • Increased number of page views per session.
  • Increased number of average profit per check.
  • Increased number of referred customers.
  • Increased number of visitors, returning visitors as well as retention rate.
  • Increased conversion rate.
  • Increased brand awareness.

The tool works around the core practices like collection, integration, analysis, and presentation of business intelligence data; which aid in taking accurate business decisions. Providers of Internet marketing services are taking this tool very seriously and working accordingly to achieve better results.

Tags :

    Internet marketing industry

    Business Intelligence Data

Author : Sujoy

The author has immense experience in digital marketing activities, SEO/SMO, web design and development etc. Using his vast experience in these fields, he has been creating informative content for these genres. His keen endeavors to know and understand current industry trends has helped him to inform users about the regular uproars happening in the industry through his blogs.