The rules for local SEO have actually changed after Google's latest algorithm update. Most businesses have made new marketing plans for 2015 considering the changes that these updates would bring about in this year. Local SEO is important as most people are looking for a suitable local business as it not only saves time but also establishes better communication. More than three fourth of people looking for a specific local business online visit the same within 24 hours.
As for 2015, there would be a sure inclination towards the traditional web ranking factors. Also, links and on-site signals can prove to be the most influential factors this year. Most importantly, you need to ensure to work towards achieving your end goal and ensuring an awesome user experience at the same time.
Never try to fool Google when it comes to getting your site in higher search results. So, the key findings that come out for 2015 are to be awesome and earn good links. How you can be awesome is a question that can be answered well by looking out for aspects that make your site better.
A Look at the Bigger Picture for Local SEO in 2015...
Year after year, local SEO is becoming more & more complicated. Local SEO just doesn’t mean insertion of state & city data in H1 headings and title tags. Its a far broader concept; so, you need to forget the microscope while focusing on a tactic. Using the microscope for focusing will only blind you of the other factors that are important. So, try looking at the bigger picture.
Considering the Pigeon update, it can be said that Google is actually putting considerable efforts into search. Mobile behavior shows a huge impact now on the way Google approaches local search. With users following the mobile-more approach, local search results can be expected to be more unique as Google knows where different users are located. Hence, if you plan to compete well in 2015, you need to have the current relevancy signals not only on-site but off your site as well.
Key Points to Follow for Local SEO in 2015...
You may be an affordable SEO company, but to ensure that you become a valuable service provider for clients looking for local SEO, you need to stay abreast of all the crucial points that can actually make a difference in real in 2015. Following are the key points you need to follow for ensuring better local SEO results in 2015
- While keeping your content informative & amazing, make sure to optimize it with local signals.
- Ensure that your location pages are unique and suitably written
- Develop suitable local content for your site blog
- Draw good links to your website
- Interact with customers with help of social media