By definition, Content marketing is the process of producing content that attracts & engages users, thereby generating better leads. SEO is simply using the optimization techniques wisely to enhance the search engine ranking position of a website. Though these two may be talked as two different, independent strategies, there are ways to combine the two to attract optimal results for a website. Let’s take a look at few of the tips to follow in this regard -
Leverage Potential of Video & Images - You can not just refer content as simple words; rather content is something written and posted for enhancing the brand value of a business. Images & videos have been the two most crucial forms of content, but the irony is that a number of businesses tend to prioritize in the end. The potential of images & videos to attract relevant traffic to a website is fairly known to many. It must be mentioned here that further optimizing title tags and alt tags with suitable keywords while keeping local focus in consideration, search engine rankings can be further improved.
Maintain a Blog - One of the most crucial aspects of content marketing is blog creation. Nowadays, most businesses maintain their online presence by creating blog posts on a timely basis. Blog can even be referred as local SEO’s secret weapon. Keeping a blog has proven to be quite effective for optimizing websites for making them more search engine friendly. If professional assistant for content writing is needed, its better to hire a company offering SEO copywriting services in India.
Attract Online Reviews - If local SEO is your key point of focus, then you should fetch as much online (local) reviews from customers besides providing them with some great offers. Yelp and Google+ are the leaders when it comes to online reviews; hence, you should ensure that you have your business listed on both. It would be much better if you encourage your customers to provide reviews of your services on your main website. More are the reviews available on your site, more are the chances for your business to rank much higher in the search engine results.