Since the time Google has tightened its screws in making its search results ‘meaningful’ and ‘useful’ for its users, content has become the lifeblood of SEO and online promotion. Evidently, quality SEO copywriting services have become an absolutely necessity.
So be it your website content, your product descriptions, articles, blogs or press releases; everything needs to be developed methodically and with special care ! But if you have already decided to get a team of expert writers on board, it will be advisable to follow some best practices while developing content for your website. Some of these essentials are highlighted below:
Understand your Products and also those of your Competitors’
You need to understand all your products individually. Ask yourself who will be using this particular product ? For what purposes, a buyer is most likely to buy your product? Do a bit of competition analysis as well by finding out what other similar products are available in the market. Now, do a comparative analysis and find out the unique selling propositions (USP) that your product has.
Develop Fresh, Unique and Informative Content to Boost Traffic & Sales
Stuffing your content with search terms and keywords is no more effective nowadays and this might even lead to getting your website banned by Google. After the recent Penguin and Panda updates, Google only loves unique & informative content and penalizes websites using duplicate content. On the other hand, by developing useful and informative content, you can significantly boost your website traffic and convert that into sales.
Let's now list down a number of workable tips:
Knowing your audience - Knowing the people for whom you are writing is the most important tip. Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. Thus, doing a little homework in this area will pay off.
Pay attention to your headlines/titles - An irresistible, well thought-of title can actually push your audience to read through your article.
Using numbers in titles - Studies show that headlines with numbers get more clicks. It’s a psychological phenomenon that our brains love lists. Numbers, especially odd numbers in titles increases readability.
Lengthy articles rank high - Longer posts, with 1500+ words rank high. Although people have a conception that long articles do not enjoy a good readability; but it's not true. Longer posts help you in establishing authority and expertise.
Offer answers in your content - When people have questions, they type them into Google. That is what Google's Hummingbird update was all about. When you answer those questions insightfully and credibly as a content writer, your content ranks, engages, and even becomes popular.
Copywriting is a specialized service and thus hiring a professional service provider is essential. To know more about our offered SEO copywriting plans , you can get in touch with us.