About offers finest quality furnished corporate housing apartments to its clients in premium locations throughout the Boston, Cambridge and beyond.

The Challenge:

The website of the company was on its initial phase, so we had to build reputation in search engine when SynapseInteractive team was approached by the client. We were expected to ensure gradual improvement on the targeted keywords on its targeted location (which is US) for

Measured Steps:

Our design team has given the website a new look and feel and our digital marketing team took care of the online promotion part. After doing a thorough analysis of the site, we have suggested few thinks to the client to implement. Some of these are:

Extracting a set of relevant keywords for the website and sent it to client for review.
Suggestion made to client to redirect old URLs to new URLs respectively (not implemented by client).
Suggested to implement keywords rich <h> tags & <alt>tags on the website.


  • Developed and upload XML site map for the website.
  • Developed robots.txt file and upload it on website.
  • Developed SEO optimized title and Meta description for the website.
  • Setting up a SEO account for the website.
  • Setting up webmaster accounts for the website.
  • Updated Google Places listing account for the website.

The Result:

Our strategic SEO steps helped experience:

  • All keywords are appearing in top pages of Google SERPs.
  • Improved traffic inflow.

Keywords PerformanceGoogle AU

Keywords Before After
Corporate housing Cambridge 1 1
Cambridge Furnished Apartments 1 1
Extended stay Cambridge NA 3
Corporate housing Boston NA 7
Furnished apartments Boston NA 21
Corporate housing watermark NA 11
Boston Furnished Apartments NA 48
Brighton furnished apartments NA 58
MIT apartments NA 50
Davis square apartments NA 76
Extended stay Boston NA 137
Harvard square apartments NA 93
Apartments in Boston NA 291
Furnished Housing NA 290
Last updated : Jul 17, 2012
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.