Promoting Corporatestay mobile apps

About Corporatestay mobile apps: offers premium quality furnished apartments in and around Boston and Cambridge. Apart from the website, the company also offers mobile apps for iPhone, BlackBerry and Android platforms.

The Challenge:

The challenge was to promote the apps on search engines and help them reaching the target audience of the company.

Measured Steps:

To promote the mobile apps, we have done an extensive off-page promotion on all the popular search engines. The following measured steps have been taken up to ensure the success of the apps:

  • Pre-launch campaign to create expectation about app.
  • In-app campaign via app store's other popular apps.
  • Maintaining communication stream with users to ensure app popularity.
  • Establishing touch point with users to build value for your brand.
  • Post-launch viral campaigns via mobile, web, videos, podcasts etc.
  • Exciting updates to make existing users revisit your app.
  • Promotions on recent functionality upgrades to hook new users.
  • Paid promotion and review generation to drive downloads.
  • Suggestions for new upgrades based on user feedback.
  • Strategically-timed launch to grab attention of maximum users. 
Last updated : Jul 18, 2012