About Corporatestay mobile apps:
Corporatestay.net offers premium quality furnished apartments in and around Boston and Cambridge. Apart from the website, the company also offers mobile apps for iPhone, BlackBerry and Android platforms.
The challenge was to promote the apps on search engines and help them reaching the target audience of the company.
To promote the mobile apps, we have done an extensive off-page promotion on all the popular search engines. The following measured steps have been taken up to ensure the success of the apps:
- Pre-launch campaign to create expectation about app.
- In-app campaign via app store's other popular apps.
- Maintaining communication stream with users to ensure app popularity.
- Establishing touch point with users to build value for your brand.
- Post-launch viral campaigns via mobile, web, videos, podcasts etc.
- Exciting updates to make existing users revisit your app.
- Promotions on recent functionality upgrades to hook new users.
- Paid promotion and review generation to drive downloads.
- Suggestions for new upgrades based on user feedback.
- Strategically-timed launch to grab attention of maximum users.