The Challenge:™ is a US based online retailer of Halloween Costumes and offers costumes for Halloween, Christmas, Hanukkah, Thanksgiving, Mardi Gras, Easter, Dance Class, Drama, Theater Performance, School Plays, special theme party, etc. The company also offers costumes for New Buntings, Infants, Toddlers, Boys, Girls, Teens, Men and Women, Adults as well as Plus sizes.

The client was looking for ways to increase the sales from his website. For this, he wanted to increase the visibility of his website. The client wanted 40 one-way links from established websites of the same industry. PR of the sites was an important determinant of building links. Along with this, the client wanted distribution of optimized press releases.

Our Response:

Halloween costumes are quite popular in the US and adjoining countries and there are a huge number of sites catering to this. This makes this a very competitive segment with some very reputed websites leading the race. The onus was to link the clients\\\' websites in a manner so as to help him raise his website over his competitors\\\'.

With this in mind, the team of Internet marketing executives at Synapse Interactive started with a thorough analysis of the website, its features, and what aspects they should highlight at the time of sending the link requests. Based on this assessment, factors such as relevancy, anchor text, etc, which influences the quality of links were identified.

The Results:

The plan and the associated steps taken by the Internet marketing team paid off well.

    * 40 one way PR 3 links/month were delivered to the client
    * The quality of links helped the website in its ranking
    * The website started being frequently indexed and cached
    * Number of relevant visitors increased significantly

Last updated : Feb 22, 2008