Digital Trends

The Challenge
Digital Trends is technology review site providing sneak peeks, expert reviews, and editorials on latest consumer electronics products, services, software tools and computer hardware. The elaborative discussion and un-biased editorials/reviews make the site a must watch for every electronic/software products buyer.

Digital Trends came to us with a requirement of boosting visitor traffic to the site on a global scale via online marketing steps.

The steps were required to be fast, effective and off the beaten path of Search Engine Optimization.

The Response
The team of internet marketing experts at Synapse Interactive had to prepare a blueprint that would combine some of the latest Social Media Marketing practices. And to materialize the same, what required was not just a clever understanding of the practices but a hands-on experience of the utility of the steps capable to bear fruits of profit for our clients.

We segregated our tasks under a periodic and regular series of activities partaking to Social Media Optimization.

Following gives a sum of steps that we followed with regard to meeting our objectives:

    * Participation in Social Media Communities

    * Profile creation

    * Profile optimization

    * Interactive and genuine communication with other participants

    * Creation of Wiki Pages

    * Developed content and submission of the same across several Wikis

    * Developed and submitted article on Wikipedia

    * Photo sharing

    * Uploading product images (on Picasaweb/Fotki.com/flickr.com etc)

    * Submission in Classifieds

    * Periodic submission of information relative to latest products and services enlisted on Digital Trends web site

    * Video sharing

    * Sharing of video profile of Digital Trends (on metacafe/Youtube/vodpod.com etc.)

    * Social Bookmarking

    * Product and service-specific entries on several popular Book Marking sites

    * Forum Postings

    * Making regular/periodic entries in popular Forums specific to the domains of electronic gadgets, consumer technology products, software updates etc.

    * RSS feed submission

    * Submitted entries for categories like latest news, reviews, talk backs, featured articles, guides, first looks, and Podcasts (under ‘General Feed’ category) and latest videos (under ‘Video Feed’ category) for Syndicated and regular information dissemination

    * Blogs/articles writing and postings in reputed blog and article directories

Additional practices for garnering link benefits for the web site:

    * Directory submission

    * Submission of product and service-page URLs to popular web directories

    * Link building

    * Participated in intensive link sharing with a list of credible websites offering similar services as to Digital Trends

Synapse Interactive internet marketing team also suggested various SEO-specific steps to ensure comprehensive improvement on site’s popularity over web.

The Result
The above steps and their ingenious repetitions transpired Digital Trends website into a popular location for net-goers all around the globe.

Our persistent and diligent effort ensured that Digital Trends continues to benefit from a substantial boost in traffic inflow.