About Website: is a leading company in the Australia that offers Melbourne racing information service invited to display at the Sydney Turf Club "FORM FORUM" series at Canterbury racecourse in Sydney.

The Challenge:

The website needed top page ranking for all the targeted keywords on The keywords were more competitive and we had done our best to get the desired ranking in Google. Thus we had to build higher reputation in search engine for this site. 

Measured Steps:

We have also done an analysis on the website and have suggested various technical as well as non-technical refinement tips to the client.

Suggestions we offered:

Extracted a set of relevant keywords for the website and sent it to client for review.
Suggestions made to client to optimize the web-page content of the website.
Suggested some on-page refinements on the website.


Developed XML Site map and robots.txt file for the website.
Developed SEO optimized title and meta descriptions for the website pages.
Setup SEO account for the website.
Analyzed Google Analytics & webmaster accounts for the website.

These are following list of activities we undertook to ensure improvement in ranking status of :

On Page Optimization:

  • Website analysis and SEO refinement suggestions
  • Content Optimization
  • Title & Meta description optimization
  • Link optimization
  • Image optimization
  • SEO specific tag
  • Keywords optimization

Off Page Optimization:

  • Article writing and publishing
  • Blog writing and posting at different blogging websites
  • Directories submission
  • Social Bookmarking
  • PDF Submission
  • Micro-Blogging update
  • Profile Creation
  • Review Posting

Website URL:

The Result:

Our strategic SEO steps helped experience:

  • Improved search engine ranking on most of the suggested keywords
  • Improved traffic inflow

Keywords PerformanceGoogle AU

Keywords Before After
multi bet software 2 2
multi betting software 2 2
horse racing selections 62 14
Last updated : Feb 10, 2015
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.