The Challenge:

In this campaign, we have managed the site – EssentialCFO provides a refreshing new solution that fundamentally changes the world of financial planning and reporting for small to mid-sized organizations, entrepreneurs, and outsourced CFO's. 

The Response:

Our team did in-depth analysis of the websites service and competitors and have implemented various PPC optimization practices for the campaign:

  • Keywords Research
  • Campaign structuring
  • Keywords Grouping
  • New Campaigns Setup
  • Geo Location Setup
  • Landing page mapping
  • Creation of Ad Groups
  • Ad Copy Creation
  • Initial Bidding for the Keywords
  • Conversion Tracking Setup

The Result:

There was substantial growth in the overall ranking as well as organic traffic.

Last updated : May 14, 2013