Express Press

About Website:

Express Press ( is a leading printing company of Rochester, New York. Express Press offers quick printing services like digital printing, yearbook printing, poster printing, comp card printing etc. The company is using HP Indigo technology, which can produce on-demand variable data printing in full color and proofing at low to medium print volumes.

The Challenge:

This was a freshly designed website and the main challenge for us was to optimize and make the website a fully SEO friendly one for major search engines to get best search results. We were expected to use all on-page SEO tactics in the website to make the website SEO friendly for search engines.

Suggestions & Implementations:

For make this website work fine on SERPs, we have undertaken the below steps for the website:

  • Redirected all the old pages to new pages by using 301 redirections and have also blocked the old pages through robots.txt file.
  • Done keyword research and prepared a very good keyword set for all the pages of the website.
  • Created and implemented titles and Meta tags for each pages.
  • Implemented the heading text/tag (on page SEO factor - h1 tags etc.)
  • Implemented the Image optimization on the website images.
  • Created and uploaded SEO friendly XML sitemap to the website and also added the same in Google and Bing webmaster accounts.
  • Created and uploaded SEO friendly RSS feed for the website & also implemented on the website header and footer.
Last updated : Jul 04, 2012