About helps in providing information resources for GMAT students. It is a leading website for MBA applicants. The website is featuring GMAT preparation guide, dozens of sample essays and invaluable tips for getting into business schools. 

The Challenge:

The client wanted to see his website top on the sponsored search results. He especially asked for “full blast” for all keywords related to GMAT.

Measured Steps:

We have done a lot of research about the business to understand its target audience and reach. Considering the client requirement we have taken the following steps to increase the visibility of the website on Google sponsored listing:

  • Searching keywords that have low bid and high search count
  • Creating city based campaigns & ad groups
  • Using most appropriate keywords match types
  • Identifying non-performing ad groups, keywords & ad copies
  • Performing deep campaign analysis
  • Choosing suitable landing page to achieve high conversion rate
  • Creating more than 100 campaigns & ad groups

The Result:

Our best endeavor towards the PPC campaign helped the to achieve the highest spot on the Google sponsored listing for suggested keywords.

Last updated : Apr 20, 2012