Kruger and more ( is specially developed website to help international travelers to find flexible tour deals as well as nice & cozy accommodation in South Africa.

The Challenge: was a newly designed and developed website and was not optimized for search engines. Our challenge was to build the reputation of the website and improve its visibility on search engine, specifically on Google South Africa.

Measured Steps:

To accomplish our goal, we have done in-depth analysis of every aspect of the website including link structure and content distribution. We have suggested the client about all the technical and not technical points of the website to improve its reputation on search engines. To help the website crawl up on Google South Africa SERP, we have developed well optimized web page content. A set of competitive keywords has been decided and we targeted them on the content, both on page and off page.

Apart from optimizing the on page and off page contents, we have also done refinement on Meta tags and have also optimized the images. SEO specific tags have been implemented wherever necessary. In off page optimization, apart from submitting articles and blogs on popular directories, endeavors like social bookmarking, social media marketing and microblogging have also been taking into account.

The Result:

Our strategic SEO steps helped experience the following:

  • Most of the keywords started appearing in top 20 listing of Google SERPs (South Africa)
  • Improved traffic inflow


Keywords Before After
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Last updated : Apr 23, 2012
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.