KrugerandMore

About krugerandmore.co.za:

Kruger and more (krugerandmore.co.za) is specially developed website to help international travelers to find flexible tour deals as well as nice & cozy accommodation in South Africa.

The Challenge:

Krugerandmore.co.za was a newly designed and developed website and was not optimized for search engines. Our challenge was to build the reputation of the website and improve its visibility on search engine, specifically on Google South Africa.

Measured Steps:

To accomplish our goal, we have done in-depth analysis of every aspect of the website including link structure and content distribution. We have suggested the client about all the technical and not technical points of the website to improve its reputation on search engines. To help the website crawl up on Google South Africa SERP, we have developed well optimized web page content. A set of competitive keywords has been decided and we targeted them on the content, both on page and off page.

Apart from optimizing the on page and off page contents, we have also done refinement on Meta tags and have also optimized the images. SEO specific tags have been implemented wherever necessary. In off page optimization, apart from submitting articles and blogs on popular directories, endeavors like social bookmarking, social media marketing and microblogging have also been taking into account.

The Result:

Our strategic SEO steps helped Krugerandmore.co.za experience the following:

  • Most of the keywords started appearing in top 20 listing of Google SERPs (South Africa)
  • Improved traffic inflow

Keywords PerformanceGoogle.za

Keywords Before After
flexi tours not in 100 2
tours to Kruger not in 100 2
backpackers safaris south Africa not in 100 3
backpacker accommodation Kruger park not in 100 4
Kruger park tour not in 100 5
budget accommodation Nelspruit not in 100 6
tours to kruger park not in 100 7
Kruger national park tours not in 100 9
big five safaris south Africa not in 100 10
Blyde river canyon tours not in 150 10
Kruger park safaris not in 100 11
Nelspruit backpackers not in 100 12
backpacking south Africa not in 100 13
3 day safaris 33 14
travel Kruger national park not in 100 14
safari in Kruger park not in 100 15
Last updated : Apr 23, 2012
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.