About Website: offers information about online shopping for best New York gifts and Souvenirs at reasonable rates.

The Challenge:

The website needed top page ranking for all the targeted keywords  in & The keywords were more competitive and we had done our best to get the desired ranking in Google. The Keywords gradually improving its ranking in Google SERP's.

Measured Steps:

We have also done an analysis on the website and have suggested various technical as well as non-technical refinement tips to the client.

Suggestions we offered:

  • Extracted a set of relevant keywords for the website and sent it to client for review.
  • Suggestions made to client to optimize the webpage content of the website.
  • Suggested some onpage refinements on the website.


  • Developed XML Site map and robots.txt file for the website.
  • Developed SEO optimized title and meta descriptions for the website pages.
  • Setup SEO account for the website.
  • Analyzed Google Analytics & webmaster accounts for the website.

These are following list of activities we undertook to ensure improvement in ranking status of :

On Page Optimization:

  • Website analysis and SEO refinement suggestions
  • Content Optimization
  • Title & Meta description optimization
  • Link optimization
  • Image optimization
  • SEO specific tag
  • Keywords optimization

Off Page Optimization:

  • Blog writing and posting at different blogging websites
  • Directories submission
  • Social Bookmarking
  • Micro-Blogging update
  • Facebook Page Creation & updation

Website URL:

The Result:

Our strategic SEO steps helped experience:

  • Improved search engine ranking on all the suggested keywords
  • Improved traffic inflow

Keywords PerformanceGoogle US

Keywords Before After
NY Tshirts NA 28
NY tNAshirts NA 29
NY Gifts NA 38
New York tshirts NA 42
NY souvenirs NA 43
New York souvenirs NA 59
New York tNAshirts NA NA
New York Gifts NA NA


Keywords Before After
NY Tshirts NA 41
NY tNAshirts NA 24
NY Gifts NA 58
New York tshirts NA NA
NY souvenirs NA 39
New York souvenirs NA NA
New York tNAshirts NA 20
New York Gifts NA NA
Last updated : May 03, 2012
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.