Acuren represents a highly technical domain of nondestructive testing (NDT) and inspections that are pivotal to ensuring the smooth and flawless operation and functioning of any industry vertical encompassing Petrochemical, Pipeline, Refinery, Power Generation, Aerospace, and more. Our sustained Internet marketing efforts helped attain the desired rankings across the major search engines and draw targeted footprints to its website.


If you represent the domain of engineering and/or NDT, we would be glad to help you boost your ROI through higher search engine ranking.


 About Acuren


Acuren (, engineering firm provides nondestructive testing (NDT) and inspection programs for clients in the Petrochemical, Refinery, Pipeline, Pulp & Paper, Power Generation, Pharmaceutical, Aerospace, and Automotive industries.


Following are the major services offered by Acuren:


  • Nondestructive testing

  • Engineering

  • Materials Testing & Analysis

  • Inspection Data Management Systems


 The Challenge:


The Acuren website was old but was not properly optimized when the Synapse Interactive team was approached by the client. We were expected to ensure rapid and sustained improvement in the SERPs on its targeted keywords for Google (US).


 Measured Steps:


Our strategic Internet marketing effort (including website analysis and refinements, On Page & off Page optimization practices) helped gain on ranking almost immediately we began taking steps. Following are the list of activities that we have taken and are taking in the due course to ensure improvement in ranking status of


 On Page Optimization


  • Website analysis and SEO refinement suggestions

  • Content Optimization

  • Title & meta description optimization

  • Link optimization

  • Image optimization

  • SEO specific tag

  • Keywords optimization


 Off Page Optimization


  • Blog Setup and optimization

  • Article writing and publishing

  • Blog writing and posting at different blogging websites

  • Directories submission

  • Social Bookmarking

  • Microblogging

  • One way links building

  • RSS feed submission


The Result:


Our strategic and relentless SEO steps helped / to experience,


  • Improved search engine ranking on many competitive keywords

  • Improved traffic inflow


Keywords PerformanceGoogle US

Keywords Before After
turbine inspection NA 1
magnetic testing NA 2
Ultrasonic testing NA 4
pipeline inspection NA 6
materials analysis NA 6
rope access NA 14
materials testing NA 14
failure analysis NA 19
Last updated : Nov 01, 2010
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.