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The client was looking for fast improvement in its SERP's results positioning on Google.com.
Initially, the client wanted fast improvements of the keyword ranking for his website on Google.com. So, we have used varies SEO practices (including on page & off page optimization) to get the keyword ranking in Google's SERPs.
We have done a thorough analysis of the website and have sent refinements. Alongside, we have also started off-page practices instantly. We have recommend a number of refinements including heading text/tag (on page SEO factor - h1 tags,etc.). Resolving canonical URLs, fixing absolute path and also using "rel=nofollow" for 3rd party links – were also added in our task list.
Alternatively, we have started various off page activities including article and blog writing/posting, directory submission, social bookmarking, micro-blogging as well as one-way link building to create more quality back-links to the website.