About Christopher Hanna:

Christopher Hanna Saloon provides unique sensory experience for body and hair makeover. This is a Sydney (Australia) based business. They also offer the latest treatments of Fraxel (skin resurfacing), Thermage (skin toning and tightening, Dermal Fillers and Wrinkle Injectables.

The Challenge:

The company was looking for a better SERPs and proposed keywords were highly competitive. was looking for rapid improvement on as well as was expecting to get targeted traffic towards the website. The business was also in  a need for some good reviews on Google places.  We have put our best efforts to attain the desired ranking in  .

Measured Steps:

The steps that helped us to gain the desired result include:

  • Keyword research
  • Title and meta data creation and implementation
  • Webmaster account creation (Google & Bing)
  • Website verification on webmaster tool
  • Canonical URL optimization
  • Sitemap creation (XML)
  • Submitting sitemap in webmaster
  • Quality article writing
  • Article syndication on high PR sites
  • One way links
  • External blog creation
  • Quality blog writing
  • Updating blogs with new post
  • Social Bookmarking
  • Micro Blogging
  • Press release writing & syndication
  • Classified ads
  • Squidoo lens creation and writing

Local Business listings optimization:

  • Optimization of listing
  • Review writing and posting them on Google Places and Yelp

The Result:

Due to our SEO plan of action, within 3 months has experienced improved traffic flow. The website is ranking very well by 12 keywords in TOP 10 of  SERPs and rest of the keywords are also ranking very well in


Keywords Before After
keratin treatment Sydney 25 1
hair salon Sydney NA 4
thermage 21 6
hairdresser Sydney NA 15
fraxel Sydney 81 28
anti wrinkle injection NA 11
anti wrinkle injections 38 11
keratin hair treatment 30 23
hair extensions Sydney NA 25
Japanese straightening 7 3
thermage cpt Sydney 51 6
anti wrinkle injections sydney 51 7
Japanese hair straightening NA 9
hairdresser Paddington NA 10
wrinkle injection NA 13
thermage cpt NA 13
fraxel laser Sydney NA 22
wrinkle injections 37 24
laser scar removal NA 28
Japanese straightening Sydney 14 1
tape-in hair extensions Sydney 12 2
clip-in hair extensions sydney 34 4
formal hair Sydney NA 8
permanent hair straightening NA 12
lip fillers 82 19
hair salon Paddington NA 26
Last updated : Jan 23, 2015
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.