The Challenge:

Website was not optimized when Synapse Interactive team was approached to start working on the project. Cosmo Crew is a specialist Super Yacht Recruitment Agency based near Antibes in the South of France. The company works with Yacht Captains, Yacht Management Companies and Yacht Owners provide experienced and qualified Crew for both Private and Charter Yachts throughout the Luxury Yacht Industry.

The Response

Firstly, we coordinated with the development team and assisted them on all SEO points (e.g. URL Structure, Internal Linking and Navigation, Implementations of SEO Friendly tags, Content, Redirection, Competitors Analysis, etc.) to ensure that the website is developed to the best of search engine standards.

We continued the campaign for only 2 months and our strategic Internet marketing efforts (including on page & off page optimization practices) helped to build their initial reputation in the search engine with most of the targeted keywords attaining visibility in Google SERPs.

Following is the list of activities we undertook to ensure improvement in ranking status of and sustain the same.

On Page Optimization

  • Website analysis and SEO refinement suggestions.
  • Content Optimization.
  • Title & meta description optimization.
  • Link optimization.
  • Image optimization.
  • SEO specific tag.
  • Keywords optimization.

Off Page Optimization

  • Blogs and articles content development.
  • One way link development.
  • Submission of website in popular directories.
  • Social Bookmarking.
  • Article publishing.
  • Blog posting on different blog sites.
  • Social Media Marketing.

The Result:

Our strategic SEO steps helped experience:

  • Website optimized as per the search engine standards.
  • Most of the targeted keywords have started to reflect in Google SERPs.
Last updated : Dec 23, 2011