Costumes4less
About the Company:
Costumes4Less.com® is a leading online retailer of Halloween costumes & accessories, drama and theme party costumes, shoes, lingerie and accessories for women, as well as party and wedding supplies. A division of California-based Anilta Corporation, Costumes4less arranges for a pleasant online shopping experience by providing the widest selection of products at competitive prices, via our easy-to-use, full-featured and secure web site.
The Challenge:
The client wanted us to extract the website Costumes4less.com from Google penalty and ensure immediate and speedy steps to improve its SERP rankings on major search engines (Google/Yahoo/Bing). The site featured more than 50 thousand products and through our SEO steps we were required to help several product pages rank on their individual keywords.
Measured Steps:
To help the web site draw traffic via improved search ranking, Synapse Interactive SEO team started with a list of highly calculative steps. Following are the list of activities that led to the improvement in ranking status of Costumes4Less.com®
- Website analysis, SEO refinement and suggestions.
- Suggestion for URL rewriting, URL naming convention.
- Optimize linking structure of the website.
- Optimizations of product pages.
- Unique Title and Meta development for Homepage and core pages of the website.
- Image optimization.
- Interlinking with relevant keywords.
- Header Tag optimization (h1, h2, etc.)
- Webpage Content optimization.
- Article writing and publishing.
- Blog writing and posting on Blogger and WordPress.
- Link Exchange.
- Directory submission.
- Social bookmarking.
- Twitter Profile Updates.
- Press Release Submissions.
- Updated the Footer section of the website.
- Worked manually on removing unnatural links for the website.
The Result:
Our strategic SEO steps helped Costumes4Less.com® to enjoy:
- Improved search engine ranking for most competitive keywords.
- Improved traffic inflow.
Keywords PerformanceGoogle.com
| Keywords | Before | After |
|---|---|---|
| Costume | NA | 3 |
| Costumes | NA | 3 |
| Halloween Costume | NA | 5 |
| Halloween Costumes | NA | 11 |
| Halloween face mask | NA | 1 |
| Power Ranger & Ninja Turtle costume | NA | 1 |
| new born costumes | NA | 1 |
| Spooky Witches & Monsters | NA | 1 |
| Adult-Child Halloween Mask | NA | 1 |
| Adult bunny costume | NA | 2 |
| Infant Toddler Halloween Costumes | NA | 3 |
| Easter Bunny costumes | NA | 6 |
| Batman Costumes for adults | NA | 1 |
| Female Toga Costumes | NA | 4 |
| Children Costumes | NA | 9 |
| Infant & Toddler Costumes | NA | 2 |
| Halloween Props & Decor | NA | 1 |
| Star Wars Masks and Accessories | NA | 4 |
| Easter bunny Mascot costume | NA | 8 |
| Superman Returns Costume | NA | 3 |
| Roman Togas Costumes | NA | 4 |
| Princess Costumes and Accessories | NA | 8 |
| Superman costumes | NA | 3 |
| Power Rangers Costumes | NA | 5 |
| Child Pirate costumes | NA | 5 |
| Rock Star costumes | NA | 4 |
| Rock Star costume | NA | 2 |
| Child Batman Costumes | NA | 5 |
| Toga costumes | NA | 24 |
| Mascot and Character Costumes | NA | 12 |
| Perfect Disney costume | NA | 1 |
| Kid Halloween costume | NA | 6 |
| Pet Costumes & Accessories | NA | 3 |
| Adult Spider Man Costume | NA | 4 |
| Black Spider Man Costume | NA | 7 |
| Plus Size adult Costumes | NA | 2 |
| Plus size costumes | NA | 19 |
| Adult Pirate costumes | NA | 7 |
| Witch Costumes | NA | 9 |
| Disney princess costumes | NA | 10 |
| Adult costumes | NA | 31 |
| Child Halloween costumes | NA | 20 |
| Adult Sexy Costumes | NA | 14 |
| Batman costumes | NA | 5 |
| Spider Man costumes | NA | 9 |
| sexy Adult Halloween costumes | NA | 20 |
| Princess costumes | NA | 19 |
| Disney costumes | NA | 34 |
| Sexy Costumes | NA | 53 |
| Halloween prop | NA | 16 |
| Mascot Costumes | NA | 33 |
| Pirate costumes | NA | 35 |
| Star Wars costumes | NA | 17 |
| Pet Costumes | NA | 39 |
| Halloween decor | NA | 35 |
| Face Masks | NA | 43 |
| Sexy Lingerie | NA | NA |
| Costume Shoes | NA | 3 |
| Wedding Supplies | NA | NA |
| Women Costume | NA | 14 |
| Boys Costume | NA | 13 |
| Men Costumes | NA | 17 |
| Girls Costumes | NA | 10 |
| Halloween Shoes | NA | 17 |
| Party Supplies | NA | NA |
Keywords PerformanceYahoo.com
| Keywords | Before | After |
|---|---|---|
| Costume | NA | 5 |
| Costumes | NA | 5 |
| Halloween Costume | NA | 7 |
| Halloween Costumes | NA | 8 |
| Halloween face mask | NA | 1 |
| Power Ranger & Ninja Turtle costume | NA | 1 |
| new born costumes | NA | 1 |
| Spooky Witches & Monsters | NA | 1 |
| Adult-Child Halloween Mask | NA | 1 |
| Adult bunny costume | NA | 4 |
| Infant Toddler Halloween Costumes | NA | 5 |
| Easter Bunny costumes | NA | 7 |
| Batman Costumes for adults | NA | 2 |
| Female Toga Costumes | NA | 4 |
| Children Costumes | NA | 10 |
| Infant & Toddler Costumes | NA | 2 |
| Halloween Props & Decor | NA | 4 |
| Star Wars Masks and Accessories | NA | 5 |
| Easter bunny Mascot costume | NA | 23 |
| Superman Returns Costume | NA | 3 |
| Roman Togas Costumes | NA | 4 |
| Princess Costumes and Accessories | NA | 10 |
| Superman costumes | NA | 8 |
| Power Rangers Costumes | NA | 9 |
| Child Pirate costumes | NA | 16 |
| Rock Star costumes | NA | 5 |
| Rock Star costume | NA | 5 |
| Child Batman Costumes | NA | 1 |
| Toga costumes | NA | 4 |
| Mascot and Character Costumes | NA | 3 |
| Perfect Disney costume | NA | 2 |
| Kid Halloween costume | NA | 32 |
| Pet Costumes & Accessories | NA | 1 |
| Adult Spider Man Costume | NA | 16 |
| Black Spider Man Costume | NA | 5 |
| Plus Size adult Costumes | NA | 4 |
| Plus size costumes | NA | 15 |
| Adult Pirate costumes | NA | 26 |
| Witch Costumes | NA | 73 |
| Disney princess costumes | NA | 13 |
| Adult costumes | NA | 15 |
| Child Halloween costumes | NA | 9 |
| Adult Sexy Costumes | NA | 35 |
| Batman costumes | NA | 6 |
| Spider Man costumes | NA | 15 |
| sexy Adult Halloween costumes | NA | 60 |
| Princess costumes | NA | 18 |
| Disney costumes | NA | 7 |
| Sexy Costumes | NA | 69 |
| Halloween prop | NA | 10 |
| Mascot Costumes | NA | 50 |
| Pirate costumes | NA | 27 |
| Star Wars costumes | NA | 25 |
| Pet Costumes | NA | 9 |
| Halloween decor | NA | 16 |
| Face Masks | NA | 11 |
| Sexy Lingerie | NA | 26 |
| Costume Shoes | NA | 7 |
| Wedding Supplies | NA | 91 |
| Women Costume | NA | 9 |
| Boys Costume | NA | 12 |
| Men Costumes | NA | 46 |
| Girls Costumes | NA | 37 |
| Halloween Shoes | NA | 168 |
| Party Supplies | NA | 73 |
Keywords PerformanceBing.com
| Keywords | Before | After |
|---|---|---|
| Costume | NA | 5 |
| Costumes | NA | 5 |
| Halloween Costume | NA | 7 |
| Halloween Costumes | NA | 8 |
| Halloween face mask | NA | 1 |
| Power Ranger & Ninja Turtle costume | NA | 1 |
| new born costumes | NA | 1 |
| Spooky Witches & Monsters | NA | 1 |
| Adult-Child Halloween Mask | NA | 1 |
| Adult bunny costume | NA | 4 |
| Infant Toddler Halloween Costumes | NA | 5 |
| Easter Bunny costumes | NA | 7 |
| Batman Costumes for adults | NA | 2 |
| Female Toga Costumes | NA | 4 |
| Children Costumes | NA | 10 |
| Infant & Toddler Costumes | NA | 2 |
| Halloween Props & Decor | NA | 4 |
| Star Wars Masks and Accessories | NA | 5 |
| Easter bunny Mascot costume | NA | 24 |
| Superman Returns Costume | NA | 3 |
| Roman Togas Costumes | NA | 4 |
| Princess Costumes and Accessories | NA | 10 |
| Superman costumes | NA | 8 |
| Power Rangers Costumes | NA | 9 |
| Child Pirate costumes | NA | 16 |
| Rock Star costumes | NA | 5 |
| Rock Star costume | NA | 5 |
| Child Batman Costumes | NA | 1 |
| Toga costumes | NA | 4 |
| Mascot and Character Costumes | NA | 3 |
| Perfect Disney costume | NA | 2 |
| Kid Halloween costume | NA | 33 |
| Pet Costumes & Accessories | NA | 1 |
| Adult Spider Man Costume | NA | 16 |
| Black Spider Man Costume | NA | 5 |
| Plus Size adult Costumes | NA | 4 |
| Plus size costumes | NA | 15 |
| Adult Pirate costumes | NA | 26 |
| Witch Costumes | NA | 72 |
| Disney princess costumes | NA | 13 |
| Adult costumes | NA | 15 |
| Child Halloween costumes | NA | 9 |
| Adult Sexy Costumes | NA | 35 |
| Batman costumes | NA | 6 |
| Spider Man costumes | NA | 15 |
| sexy Adult Halloween costumes | NA | 60 |
| Princess costumes | NA | 18 |
| Disney costumes | NA | 7 |
| Sexy Costumes | NA | 69 |
| Halloween prop | NA | 10 |
| Mascot Costumes | NA | 50 |
| Pirate costumes | NA | 27 |
| Star Wars costumes | NA | 24 |
| Pet Costumes | NA | 9 |
| Halloween decor | NA | 16 |
| Face Masks | NA | 10 |
| Sexy Lingerie | NA | 27 |
| Costume Shoes | NA | 6 |
| Wedding Supplies | NA | 91 |
| Women Costume | NA | 9 |
| Boys Costume | NA | 12 |
| Men Costumes | NA | 48 |
| Girls Costumes | NA | 37 |
| Halloween Shoes | NA | 168 |
| Party Supplies | NA | 73 |
Last updated : Sep 03, 2010
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.
SDF B-10, NSEZ, Sector 81,
