DogOnWeb offers software solutions to counter paperwork involved in maintaining kennel records as per USDA norms.


Synapse Interactive helped DogOnWeb to structure its web identity as per SEO norms and helped it to enjoy sustainable traffic despite being new. Let us know if you too have a new website and want to gain prominence on web.


The Challenge:

DogOnWeb was looking for a SEO friendly website while it was being developed by us (SynapseIndia). They were looking for SEO consultancy for the website with a set of highly competitive keywords. There were major hindrances in helping Dogonweb achieve its goal.


About the Company:

DogOnWeb is a Software as a Service Site enabling the pet industry to manage the overwhelming paperwork required to maintain kennel records, medical records, registrations etc to meet USDA forms.


Measured Steps:

We had to work with our development team and suggest on page refinement works in order to make the website SEO friendly.

We accomplished following on-page works to make website SEO friendly:


- Website analysis and refinement suggestions

  • Unique Title and Meta development for home page and core pages of the website

  • Image optimization

  • Interlinking with relevant keywords

  • Header Tag optimization (h1)

  • Canonical optimization

- Absolute path fixing

  • Google Analytics Account setup and code implementation throughout website pages

  • Content optimization

  • Webmaster account setup (Google, Bing and Yahoo)

  • Sitemaps creation (XML, TXT, ROR)

  • Robots.txt file creation for the website

  • Submission of website and sitemaps in webmaster tool

The Response:

Within one month of working with SynapseIndia, Dogonweb gained ranking on for 9 competitive keywords.


Keywords Ranking

Keywords Before After
Kennel Management Software nil 58
Dog Software nil 247
Dog breeding Software nil 388
Dog breeding management software nil 129
Dog pedigrees nil 333
Pedigree Software nil 432
Pedigree research services nil 45
Pet Store Software nil 18
Pet Distribution software nil 1
Last updated : Jul 19, 2010
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.