GC Property

The Challenge
GC-Property.com is a real estate website. The website serves as a one stop shop for property transactions and offers buying and selling information of properties in Mallorca, Formentera, and Calvia regions in Spain . GC-Property has a comprehensive listing in these regions and also provides the listing of quality properties for sale throughout the islands. The client wanted the site to be search engine friendly so that search engines crawlers could easily crawl the entire site and index it.

The Response
Synapse Interactive team started with an initial analysis of the website and its prevailing search engines. Based on the initial analysis, the team suggested various changes and amendment that were required to achieve the desired results. There were some initial hurdles which prevent search engine crawlers from indexing the site. In view of this, the team undertook some on page changes including navigation improvement, content optimization, anchor text, and image optimization. These were supported with some strategic on- and off page promotional practices for helping the website achieve the desired status.

The Result

Today, www.gc-property.com is:
• Optimized for major search engines
• Regularly indexed & cached by Google, Yahoo & MSN
• Ranking was not objective but we obtained the good status in Search Engines