Heads 2 threads is leading online store that specializes in selling apparel for men and women. Its crowded repository includes items like handbags, beauty products, gifts for women, shoes, designer clothing, and many more. The site also offers huge discount on various products like designer clothing, handbags, shoes, etc.
There were two major challenges to be met in the optimization process of the website. One was to make it SEO friendly; and second was make to index in all major search engines like Google, Yahoo and Msn.
The SEO team at Synapse Interactive took to the optimization initiative while implementing the following steps:
- Keywords Research
- Title-metadata creation and implementation
- Created and uploaded the ROR, XML and TXT sitemaps
- Google, Yahoo and Msn webmaster account set up
- Goole analytics setup and code implementation to website\\\'s pages
- Canonical optimization of the website
- Absolute path fixing
- Robots.txt file implementation
- Submission of website in various search engines
- Suggestion of URL rewriting