The Challenge: has been offering plumbing and HVAC services to the residents of San Diego, Virginia, Maryland and Washington, DC since 1982.

The client approached Synapse Interactive internet marketing team with a need to ‘setup’ and ‘manage’ Google AdWords PPC campaign for better lead generation in a cost effective manner. The requirement included managing PPC campaign for two of the client’s sites.


The Response:

The Internet marketing team at Synapse Interactive successfully setup separate Google AdWords PPC campaign for and each. The team began its effort with keywords research for various services such as for Air Conditioning, Plumbing, Heating, Furnace and Drain clearing. The effort ended with successful setting up of ad groups and developed various ads corresponding to the service areas.

As a countermeasure, they started working on increasing the quality of ads, keywords categorization, bid management, and landing page optimization. The team also focused on some less competitive keywords so that CPC could be minimized.


The Result:

The team successfully set up the campaign in a way desired by the client.

Today, and benefits from,


  • Increased ad impression

  • Increased clicks

  • Increased CTR (click through rate)

  • Decreased CPC, and

  • Increased leads


Last updated : May 03, 2010