Content for African Safari

The Challenge

Real Africa specializes in arranging African safari and tours. They organize hunting expeditions around Kenya, Botswana, Mauritius, Mozambique, Namibia, South Africa, Tanzania, Uganda and Zambia.

The challenge was to gain good ranking on a list of 35 highly competitive keywords. Articles, blogs and other promotional content were to aid SEO process to be successful.

The Response

The team of SEO copywriters evaluated the keywords, client’s business, and in combination with SynapseInteractive internet marketing experts devised a plan around the topic and types of content to be developed as well as their delivery schedule.

Our planned endeavor helped achieve top page rankings for most of the targeted terms. The same also resulted in a considerable increase in the traffic inflow.


Last updated : Apr 27, 2010