The client is a law firm, Paglialunga & Harris, PS, representing individuals in personal injury, discrimination, and consumer protection claims. The firm handles many types of serious personal injury cases, including wrongful deaths, maritime injuries, liquor server liability, motor vehicle accidents, premises liability, sexual harassment, negligent highway design, bicycle accidents, motorcycle accident cases, and medical malpractice, and works with some of the very best engineers, physicians, and other experts to help win cases for the clients.
The client has a website through which it offers experienced legal representation for victims of serious injury and discrimination. The client was primarily interested in getting high visibility in search engines with some very competitive keywords and phrases. The client was open to modification of the existing site as long as the objectives of getting the best visibility were met. The client was very particular about obtaining high rankings but did not want to compromise with the competitiveness of the keywords.
Working for such a nascent industry was a challenge for the Internet marketing team of SynapseInteractive, partially because of the previously unexplored industry and partially because of the huge competition that prevailed within. The client was very particular about obtaining the best visibility with the most competitive keywords and phrases, and hence the team had to make sure that results could be delivered at all costs.
The Internet marketing team at SynapseInteractive started with a comprehensive research for competition, keywords, etc., to get an idea of the industry as a whole, the intensity of cases generally witnessed, etc. This was followed by a combination of on-page optimization practices. The team had a hefty task of identifying the best strategies that were commensurate to the highly competitive task that was at hand. A series of off-page optimization practices were also undertaken to support the on-page practices and to get guaranteed best results for the website, that too at the shortest possible time frame.
The entire phase of the optimization process was divided by periodic checkpoints to ensure that the project was always on the main course and stuck to all the required constraints. Regular analysis and reporting were also a part of the process so that new competition, search engine trends, updates, etc could be taken care of and utilized in the best possible manner.
The task of ranking an entrée above well-established players was a hefty task that not only required experienced anticipation, but also time. The client was The client was supportive in this aspect and was ready to wait to achieve steady results rather than getting short time top results using unethical practices.
However, the anticipation and the associated steps taken by the Internet marketing team paid off well. Initial results started showing in due course of time and even the final results were in accordance to what was promised to the client.
- Is a website with growing popularity in its domain
- Receives a substantial number of visitors
- Generates significant inquires