PPC Campaign Management for Online Shopping Store - SGT Knots

About the Website:

The client's website is an online shopping store, where customers can buy boot laces, bracelets, necklaces, shock cord, survival cords, survival snares, training ropes, zipper pulls etc.

The Challenge:

The client wanted us to ‘optimize’ and ‘manage’ his existing Google AdWords PPC campaign. He actually desired to have maximum numbers of clicks/conversion within less spend.

Measured Steps:

We did in-depth analysis of the websites, their service as well as their competitors. Having completed the detailed analysis, we implemented various PPC optimization practices for the campaign:

  • Keywords Research
  • Campaign structuring
  • Keywords categorization
  • Ad copy creation
  • A/B Testing
  • Initial bidding for the keywords
  • New campaigns setup
  • Geo location setup
  • Landing page mapping
  • Creation of Ad Groups
  • Bid Management
  • Conversion tracking setup

The Result:

Our expert PPC team worked hard to produce outstanding results for the client's website like -

  • Increased clicks
  • Increased leads
Last updated : Oct 04, 2013