PPC for Shopzenconnection & Slikkies

The Challenge:

In this campaign, we have managed two USA based ecommerce websites: www.shopzenconnection.com & www.slikkies.com.

The client approached SynapseInteractive Internet marketing team with a need to ‘setup’ and ‘manage’ new Google AdWords PPC campaign. He was looking for maximum numbers of clicks/conversion within less spend.

The Response:

Our team did in-depth analysis of the websites, their service as well as their competitors; and have implemented various PPC optimization practices for the campaign:
 

• Keywords research
• Campaign structuring
• Keywords grouping
• New campaigns setup
• Geo location setup
• Landing page mapping
• Creation of Ad Groups
• Ad copy creation
• Initial bidding for the keywords
• Conversion tracking setup

The Result:

With the help of our optimization practices, the campaign is showing movement in:
 

• Increased ad impression
• Increased clicks
• Increased CTR (click through rate)
• Lower Average CPC