PPC for Shopzenconnection & Slikkies

The Challenge:

In this campaign, we have managed two USA based ecommerce websites: www.shopzenconnection.com & www.slikkies.com.

The client approached SynapseInteractive Internet marketing team with a need to ‘setup’ and ‘manage’ new Google AdWords PPC campaign. He was looking for maximum numbers of clicks/conversion within less spend.

The Response:

Our team did in-depth analysis of the websites, their service as well as their competitors; and have implemented various PPC optimization practices for the campaign:

  • Keywords research
  • Campaign structuring
  • Keywords grouping
  • New campaigns setup
  • Geo location setup
  • Landing page mapping
  • Creation of Ad Groups
  • Ad copy creation
  • Initial bidding for the keywords
  • Conversion tracking setup

The Result:

With the help of our optimization practices, the campaign is showing movement in:

  • Increased ad impression
  • Increased clicks
  • Increased CTR (click through rate)
  • Lower Average CPC
Last updated : Apr 15, 2013