TermAdvantage Insurance Services, Inc. offers shopping and buying term life insurance policies. The company consistently surveys hundreds of term life insurance companies and their products to ensure that the insured receive the best mortgage insurance policy for his/her specific needs at best price throughout the life of the policy.

 The Challenge:

The TermAdvantage website was old but was not properly optimized when Synapse Interactive team was approached by the client. We were to ensure rapid and sustained improvement in the SERPs on its targeted keywords for Google (US).

Measured Steps:

Our strategic Internet marketing effort (including website analysis and refinements, On Page & off Page optimization practices) helped www.termadvantage.com gain on ranking almost immediately we began taking steps. Following is the list of activities we undertook to ensure improvement in ranking status of termadvantage.com.

On Page Optimization 

    *      Content Optimization

    *      Link optimization

    *      Image optimization

    *      SEO specific tag

    *      Keywords optimization

    *      Title & Meta description optimization

    *      Website analysis and SEO refinement suggestions


 Off Page Optimization 

    *      Blog Setup and optimization

    *      Article writing and publishing

    *      Directories submission

    *      Social Bookmarking

    *      Micro-blogging

    *      One way links building

    *      RSS feed submission

    *      Blog writing and posting at different blogging websites 

The Result:

Our strategic and relentless SEO activities helped http://www.termadvantage.com / to experience: 

    *      Improved search engine ranking on many competitive keywords

    *      Improved traffic inflow

Keywords PerformanceGoogle US

Keywords Before After
mortgage term life insurance 19 6
mortgage insurance policy 21 8
mortgage life insurance quote 27 19
mortgage insurance protection 23 11
mortgage protection life insurance 34 11
mortgage insurance rates 27 13
mortgage life insurance 29 14
mortgage insurance premium 81 31
mortgage insurance 97 32
Mortgage Term Insurance 2 2
Mortgage Insurance Quote 17 12
Mortgage Insurance Quotes 28 13
Mortgage Life Insurance Rates 25 18
Mortgage Insurance Cost 29 28
Mortgage Insurance Companies 48 29
Mortgage Insurance Company 70 43
Mortgage Term Life 5 2
Last updated : Apr 26, 2011
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.