Zelenshoes
The Challenge
Zelenshoes.com is a Canada-based shoes and shoes accessories selling company. It deals in a variety of shoes from the house of Converse, Van, Dr. Martens, etc. in addition to shoelaces for the men, women and kids. The business provides free shipping solution all over Canada. To other counties like US, UK, and Germany it ships its products in exchange of a nominal price.
The business came to us with need to attain top page SERP ranking on a list of highly competitive keywords. Later, it also honored us with the task of spreading information via Social Media Optimization practices.
The Response
The Online marketing team at Synapse Interactive is well acquainted with products selling website promotion. Based on specific objectives and vision of Zelenshoes, an experienced team of professionals chalked out a strategy for promoting the website. To get it ranked in Google.ca search engine, the web promotion team researched keywords, developed off-page content, title-metadata, and then published the content on other popular directories and social networking sites.
We also suggested client to add keyword rich content on the main pages and advised title-meta data implementation method on the individual product pages. As the client offers free shipping in Canada, we started SMO practices for the website to cover the local market and list their products on the Google base to enhance visitors from the targeted resources around Canada.
The Result
Today, www.zelenshoes.com
- Features as one of the widely popular sites dealing in footwear
- Ranked in top pages with various keywords
- Receives a substantial number of visitors
- Generates significant inquires, and
- Benefits from impressive Return On Investment
Keywords PerformanceGoogle.ca
| Keywords | Before | After |
|---|---|---|
| Converse Shoes | not in 200 | 64 |
| Vans Canada | not in 200 | 29 |
| Converse Canada | not in 200 | 22 |
| Converse Xhi Cut Shoes | not in 200 | 1 |
| Converse Low Cut Core Shoes | not in 200 | 1 |
| Converse hi Cut Shoes | not in 200 | 1 |
| Converse Hi Cut Core Shoes | not in 200 | 1 |
| Thin Shoe laces | not in 200 | 20 |
| Printed Shoe laces | not in 200 | 9 |
| Vans Slip On Core Shoes | not in 200 | 9 |
| Dr.Martens Canada | not in 200 | 15 |
| Vans School Shoes | not in 200 | 30 |
| Fat Shoe laces | not in 200 | 20 |
| Converse Low Cut Shoes | not in 200 | 7 |
| Converse Music Shoes | not in 200 | 10 |
| Vans Skate Mid Core | not in 200 | 7 |
| Converse Infant Shoes | not in 200 | 27 |
| Vans Authentic Core Shoes | not in 200 | 70 |
| Vans Sk8 Hi Core | not in 200 | 55 |
| Dr.Martens 20 Eyelet Boots | not in 200 | 8 |
| Vans Shoes | not in 200 | 47 |
| Dr.Martens 6 Eyelet Boots | not in 200 | 5 |
| Vans Era Core Shoes | not in 200 | 20 |
| Dr.Martens 10 Eyelet Boots | not in 200 | 10 |
| Dr.Martens 3 Eyelet Boots | not in 200 | 3 |
| Dr.Martens 14 Eyelet Boots | not in 200 | 10 |
| Converse Lights Shoes | not in 200 | 44 |
| Shoes Laces | not in 200 | 81 |
| Dr. Martens Shoes | not in 200 | 97 |
| Kids Converse Sneakers | not in 200 | 25 |
| Dr.Martens 8 Eyelet Boots | not in 200 | 10 |
| Vans Kids Shoes | not in 200 | not in 200 |
| Vans Skate Shoes | not in 200 | 9 |
| Vans Infant Shoes | not in 200 | not in 200 |
*Depending upon search engines algorithm, the ranking of a website is subject to go up or down and may vary on different dates.
SDF B-10, NSEZ, Sector 81,
