PPC Starter Guide

The article here can be a help for people who are new to this genre of web optimization, and are willing to try their hands on PPC. This PPC starter guide gives a simple yet insightful slice of Pay Per Click and what is it all about.

By: Sushant Singh

PPC or Pay Per Click is one of the most prevalent methods of Internet marketing in which advertisers pay their host for every click on their ads. Although such campaigns may sound simple enough, but a great deal of experience is required to handle them which can be done only a PPC consultant.

PPC management is a serious business that requires a great deal of understanding of the process. This practice has been well accepted in the world of marketing because of its various advantages over other forms of online advertising.

Implementing effective marketing strategies has become a necessity for any advertiser whose website deals with selling products or providing any services.  It helps your company gain a lot of exposure to potential customers and clients by biding competitively on certain keywords.

The advertiser with the highest bid on any keyword or keyword set will get the top ranking in the sponsored search engines. Its also important to regularly check the effectiveness of a PPC campaign regularly monitoring it. By doing this, you will be able to calculate the returns against your investments.

Though an expert optimizer is expected to know PPC in and out, but there are others who are still new to this concept. If you are one of them, this article will surely be useful for you...


To start with, let's simplify the definition first; PPC is actually an advertising tool that comes handy for an online as well as offline company. The method helps the advertisers to drive their targeted  traffic towards their brand.  


This online advertising mode was actually invented by Yahoo back in 1997, and it was known as Yahoo's Search Marketing then. Eventually Google came up with Google AdWords, and Microsoft with Microsoft AdCenter.

Why Google AdWords?

Google has always played a major role in Internet related activities. It has been linked up with everything. Google is the most popular search engine in the world. So, putting up an ad on the Google frame will guarantee success of the advertisement.

Well, its a commonly asked question, why Google AdWords in synonymous to PPC when there are other options as well. The answer is simple - "because of its simplicity". The interface is simple, user friendly and clean; and anyone can create an account, devise an ad and be all set to go. To get started, Google AdWords asks for a minimum of $5 dollars and one can start bidding from just $0.01 per keyword. So it’s really flexible.

This tool provides the guarantee of getting the message out and spreading it all over the world. It is also one of the main sources of revenue for Google. Precisely, the advertisers use AdWords to select their keywords upon which their ads would be based. It is based upon the quality score of the ad, which is calculated according to some factors. It is on basis of this list that Google’s Pay Per Click charges are prepared. That is, more the quality of the ad more is the rate.

A Dash of Tip: Once you are through with the keywords selection and sorting part, make sure you try and play with the long-tail ones as the most sought after keywords get a very high CPC (Cost Per Click). A long-tail keyword with less competition can bring better results for you than the regular ones.

Still confused? Not to worry ! We offer cost effective PPC management services in India. To know more about PPC as well as our services, do write to us at or you can also give us a shout at +1855-SYNAPSE.

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    PPC Starter's Guide

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Author : Sushant Singh

With over 7 years of experience in the Digital Marketing, this author specializes on the practical implementation of new digital technology to drive improvements in customer experience and revenue through the effective use of Social Media, PPC, SEO, Video, email marketing, and web analytics in on-line campaigns.