Its quite hard at times to boost your site’s search engine results if you are a local business. Irrespective of the industry you are in, its very difficult these days to handle the emerging competition with good success. Its here where a sound SEO strategy would make the necessary difference. Using the right local SEO techniques is crucial to drawing more & more useful visitors to your website and you may even consider hiring a professional SEO company in India for the same. Let’s take a look at some of the ways you can employ for getting success by proper utilization of local SEO -

Suitably Give Response to Online Reviews - Paying attention to what your customers speak about your offerings does makes them feel happy & satisfied. Hence, make sure to respond directly to the reviews, irrespective of whether the feedback is positive/negative. You can also encourage your customers so that they post suitable reviews on your business listing page. If reviews are positive, then you need to make sure that you maintain the impression throughout in the time to come. Also, positive reviews will raise the probabilities of attracting more customers.

Create & Maintain a Strong Social Media Presence - Ensure having a strong profile created on social channels like Facebook, Twitter, Google +, LinkedIn, Pinterest, and Instagram. Also ensure to update your social profiles timely as no activity on social profiles is almost same like having no social profile at all. Its also recommended to hire a SMO specialist for strengthening your social media profiles.

Make Sure your Business Listings are Secured - Its not wise to keep your business listings unsecured and not updated. Its required to have a listing on Google Maps as in absence of the same, you could be loosing potential business. Also, make sure to rectify false information, if any, as well as verifying the precise location.

Never Underestimate your Local Optimization - Not having the local signals in your website as expected by Google can cause serious issues for your online business. Remember to include City/ST in your -

• Title tag
• H1 heading
• Alt text on images
• Content
• URL

Have a Mobile Website Ready - Number of local searches happening over mobile platforms is increasing with every passing day. Almost 80% of the local mobile searches are resulting in offline purchases; that opens new avenues for small, local businesses too. So, in case you don’t have a website that is not responsive, you are missing a good deal of sale. Google’s free tool Mobilize gives the ease to creating mobile-friendly pages for your website - something that you can leverage for your benefit.