According to the current market, being on mobile means, you are a part of modern society, where mobile phones are highly used for various purposes, not just for communications. People are using the mobile devices for entertainment, music, emailing, social media, shopping, and many other purposes. Whatever people want to search and find details, they prefer to use their mobile devices. Considering the importance of the mobile websites for the business, various companies have come up with their mobile-optimized websites and have increased their conversion rate.
Why Is Mobile Optimization?
The companies who do not have a mobile-friendly website for their retailing business, have a lesser number of valuable customers, in comparison to the other businesses who have mobile-friendly websites. Moreover, the poor mobile experiences may also let your customers move to your competitor’s website, where they can easily access the websites and their preferred products.
If you think that only an eCommerce company required a mobile-friendly website for their business, then you are absolutely wrong. Even the non-eCommerce website requires a mobile-friendly website for their business enhancement. A mobile website not only creates good impressions of your products and services on the visitor's mind but also helps to get better search engine rankings.
According to the Google "Mobilegeddon", the mobile optimize sites will rise higher and non-optimize sites will fall back on the search engine ranking page. Moreover, if your website ranks poorly on the mobile-friendliness scale, it automatically reduces the quality score of your ad’s, and make you pay more for the clicks to fight in the ads auction.
Local Business Is Mobile:
According to the Google search data, approx 30% of the mobile searches are location-based searches. Also, it is noticed that approx 30% mobile searches are done for "where to buy" and "where to find." The customers make their location-based searches to find a relevant business nearby to their own location.
Google Punishes Unoptimized Websites:
Google never wants to make their mobile users experience the nonmobile-friendly websites. So, when a mobile user searches for a relevant website, Google simply shows the mobile-friendly websites on the top of the search results. Moreover, with a mobile-friendly ranking algorithm, Google increase the visibility of the mobile optimized websites in the mobile search results.
To get a better visibility in the search engine ranking algorithm, it is essential that you have a mobile-optimized websites. A non-mobile optimized website not only loses it position in the search engine ranking but get a low website traffic and fewer business opportunities. So, if you still don't have a mobile-optimized website, then connect with a top service provider of Mobile SEO in India. They not only develop a mobile-friendly website for your business but also helps to rank higher in the search engine results.